VRV
is like Hulu for fans of animation, games, nostalgia, fantasy, & sci-fi
Overview
When VRV first launched in November 2016, one critic called it a “streaming service for geeks”—and that's not a bad thing. Built by Crunchyroll, VRV brings the best of animation, gaming, comedy, fantasy, and science to fans in one place.
The app has over 20,000 hours of free content with the option of paid subscriptions for shiny premium content and neat features like offline viewing. Channel Partners included Nickelodeon, Cartoon Network, Curiosity Stream, and more.
VRV in 50 seconds
What I Did
As a Lead Product Designer, I worked closely with product, marketing, and engineering teams to identify the right problems to solve and ensured our solutions satisfied the goals of both the business and our audience. I also served as the US-based manager supporting the team's growth, processes, and delivery.
What I Used
Heads up! This is not a deep case study.
Due to NDAs, I can't dive into too much detail about my work here. Feel free to reach out if you're curious to learn more.
over 4+ years I helped
Launch & Evolve VRV
i helped with
Discovery & Validation Research
I worked closely with two stellar researchers to discover and validate new features and ideas using a variety of methods including surveys, data analysis, user interviews, focus groups, live prototype testing, journey maps, card sorting, and more.
I supported
VRV Mobile
VRV Mobile iOS & Android experiences was led by talented folks including Nan Chu, Sean Reynolds, and Ramona Ziemann.
I helped with mobile
• UI/UX design
• research
• feedback
• road maps
• design systems
I supported
VRV Web
VRV Web experiences included both desktop and mobile web. Kyle Crumrine was our original Fearless (web) Leader, later succeeded by the equally talented Christina Pham.
I helped with web
• UI/UX design
• workshops
• moderated testing
• quantitative insights
• interactive prototypes
I Also helped with
Leading TV Design
VRV's TV Experiences team covered a lot of ground. We designed and delivered over 14 apps across a variety of devices, including:
i led
VRV TV
I served as Lead Designer for TV experiences. I partnered with diverse teams and stakeholders to launch 14+ apps across a variety of devices.
I led and supported
• UI/UX design
• systems & processes
• team impact & morale
• vision & strategy
• discovery & validation
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