Jumpshot
is like having Google Analytics for any website.
Overview
Jumpshot gives businesses the ability to understand their audience's entire digital journeys, from initial search keywords to final purchase. It's like having Google Analytics for the entire web. Jumpshot captures every aspect of a click and purchase, making it a valuable tool for marketers, data researchers, and business leaders.
My role
I was the design manager and an individual contributor for our distributed product and marketing teams. I reported to the VP of Product and worked closely with product managers, engineers, marketing, designers, and outside agencies. When I joined, the team consisted of two designers, including myself. Within 10 months I grew the team to include two additional product designers and one marketing designer.
Heads up! This is not a deep case study.
Due to NDAs, I can't dive into too much detail about my work here. Feel free to reach out if you're curious to learn more.
I spearheaded
Discovery & Validation Research
Jumpshot did not have a research team when I joined, so I spearheaded research efforts and established best practices that were shared across the team. Besides using our own platform for quantitative insights, we also relied on user interviews, journey maps, competitive audits, personas, A/B testing, and more.
I was responsible for
Product Design Outcomes
My primary focus at Jumpshot was working on our marketing intelligence platform. My team worked to find a balance where the product was robust enough for our primary demographic of marketing and data professionals, but clear enough that someone new to data research could easily find what they needed.
I helped with
Developing Dev-Friendly Design Systems
To keep our distributed team on the same page, I developed a style guide the broke apart and defined our design components. I worked with engineering to create an internal style guide website that designers and developers could both use to work faster.
I Helped With
Building Growth-Driven Marketing Design
Besides product work, I also oversaw marketing design deliverables (ad campaigns, infographics, etc) and led the redesign for our website. I gradually built out a small team that used data tools (including our own) to design beautiful marketing collateral with crazy good conversions.
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